The campaign will shed light on the stories of first responders, healthcare workers, and educators about how moving to regional NSW has granted them a better work-life balance, more time for personal pursuits, and an overall improved quality of life.
“Make the Move shares the experiences of those who have already taken the leap and found the change has given them more time to do the things they are passionate about, as well as the opportunity to have a big backyard and raise a family within a close-knit community,” Minister for Regional NSW Tara Moriarty said in a statement.
The series will be disseminated across various media channels, including radio, print, digital, social media, and bus shelters, over the next few months.
Workers welcome from other states
Despite the announcement only mentioning Sydney and Adelaide, Minns told news outlets that they are also open to essential workers coming from Victoria and Queensland.